Hi I am Elizabeth ( but have always been a Beth) and my little sister is called Eve so no prizes for guessing how we came up with the name Elizabeth Eve.

Growing up around London I always loved the arts and creating and designing, especially clothes and fashion which took me on to study fashion marketing. After this I went onto a career in buying for several highstreet brands creating gorgeous nightwear and developing beautiful fabrics. After making a move to marketing and working in the charity sector I knew that I wanted to get creative again and, I guess I was waiting for a lightbulb moment of inspiration.

That moment struck when we were hunting for a great gift for a colleague (hi James!) who had recently had a baby. With little time to shop around we knew we wanted some thing good quality, well designed and as unique as this new little baby would be. Unfortunately there was little choice for a beautifully wrapped special baby package with gift card. And so the idea behind Elizabeth Eve was born. In 2013 I took the plunge and set about coming up with ideas to create my own collection.

The four characters, Emmie, Rudy, Penny and Jesse were all inspired by childhood toys from my sister Eve and so soon they became the cute illustrations at the heart of the brand.

The range

All baby boxes from Elizabeth Eve are carefully and beautifully wrapped so that you know the gift will be received with the care that you took choosing it. The fabrics and details are all developed with babies in mind which is why each baby grow has no scratchy labels and all our cotton is brushed for softness.

Each item in the range has been carefully selected with new parents in mind so that they receive the best quality baby essentials to begin their journey as parents.

Every order from Elizabeth Eve is available with a handwritten gift card so you can share your good wishes with your friend or family member.

I love the stories behind small businesses and other peoples lightbulb moments! Each time you shop with a small business you are supporting someone’s dream and their aspiration to create something that other people will love as much as they do.

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