Ducky Zebra | Storefront |
Image of two girls confidently holding hands running through the grass. They're both wearing bright, colourful Ducky Zebra clothes

About us

Colourful, sustainable clothes for babies and kids up to 6 years old: Free from gender-stereotypes; Made from Organic Cotton; and 'Kid approved'

Hi, I'm Sal, founder of Ducky Zebra. We create colourful, sustainable clothes for babies and kids up to 6 years old. Our designs are free from gender stereotypes and inspire kindness and confidence in those who wear them.

Our clothes have all been approved by children themselves (hence the bright colours and big pockets) and are made from GOTS certified Organic Cotton. We include clever features like 2-way zips for easy dressing and roll down cuffs to give extra length as the child grows.

Every item includes a splash ‘power button’, often hidden inside a pocket, which acts as a physical reminder for children to splash kindness and confidence, even at times when it might be hard.

We launched towards the end of 2021 after growing frustrated with the harmful stereotypes found in high-street kids' clothing: pink, cute and impractical vs blue, aggressive and adventure-seeking. We may be a small start-up, but we have big plans to disrupt kids' fashion and create a more equal world.

Image of a happy boy wearing a yellow and white stripe Ducky Zebra top with an elephant and crocodile in a hot air ballonImage of Ducky Zebra founder, Sally Dear, sitting in the grassImage of a mum cuddling a baby. The baby is wearing a colourful Ducky Zebra zip-up romper
Image of a man holding a sign saying 'I made your clothes'


Award winning 'kid-approved' designs

We design our clothes in Oxford and make them in a small factory towards the south of India. We’re proud to be working with our manufacturing partner, who only focus on sustainable, ethical fashion. They’re GOTS certified and continually looking for ways to rethink their processes to reduce their environmental impact. Currently 50% of their power comes from solar energy and soon this will be 85%.

We're delighted to have featured in John Lewis, The Telegraph, The Times, South Today, Juno Magazine and BBC Radio Oxford.

And we're super proud of the awards we've received, including:

* Dragon's Den's Theo Pathitis' 'Small Business Sunday' Award

* The Approved 'Let Clothes be Clothes' Badge

* Shortlisted for the Junior Design Award 2022

Like this partner?


  • "Bought as a present for a new baby, and can't get over how soft it is. The smiling sun can't help but put you in a good mood!"
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    Joanna H

  • "Really pleased with the quality and design. Also love the ethos behind the brand."
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    Laura P

  • "I absolutely love how bright and soft this is on my 7 month-old. Also super handy to have the 2 way zip. Lots of room for cloth bums."
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    Emily A

  • "Easy to unzip for nappy changes, happily bright and a lovely soft cotton for comfort. A must with my son's sensitive skin."
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    Alice B


All our parcels are sent via Royal Mail.


Please be aware of potential disruption to delivery services. We recommend that you place orders in good time.

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Returns Address

4 Temple Street, Oxford, OX4 1JS, GB

Terms and Conditions

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