Cubwear | Storefront |
Clothing for your cubs

Our Story

Cubwear is a family-run business that was established in 2020 by Dean & Sarah. Plus help from their littles ones Isabella & Lucas.

Cubwear is a family-run business that was established in 2020 by Dean & Sarah. The family was previously in the sportswear manufacturing business for many years, but having two cubs of their own they wanted to create something unique and special to share with others.

Having the manufacturing capability, they decided to create outfits for their daughter and did this for over 2 years (2018-2020). The feedback from family and friends was always extremely positive, with so many urging Dean & Sarah to take the next step.

After years of developing unique fabrics & designs, which are not only comfortable but also child and baby-friendly, Cubwear was ready to be launched Worldwide.

Whilst pregnant with their 2nd baby, Sarah nicknamed him/her "Cub" and so this is where the name Cubwear originated from. Their baby boy was born in September 2020 and has already dived deep into the business (you may have seen him featured in the socials and some of the product images)

Cubwear is a small family run business who have poured their hearts into building this, with several risks taken along the way. This work ethic and love is something the owners hope and believe you the customer will see when you receive your first Cubwear order

Our FamilyOur Signature RangeOur Signature Range

Like this partner?


  • "This is why I love small businesses. Amazed by the ease and speed of ordering some outfits for my Grandchildren. "
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    Carolina D

  • "I have ordered a couple of gorgeous babygrows from here now and was really impressed with the quality of them. "
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    Kelly J

  • "Brilliant service! Outfits well presented in their own little zipped bags. Will definitely order again!"
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    Lynne F

  • "Clothing arrived in good time. Excellent Packaging in zipped bags. Lovely quality. Can't wait to see my Grandson wearing"
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    Mrs G W

Press Comments

"A love letter to my first born...."
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May 2021

"Becoming a mother....."
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Mar 2021


All products featured in the Cubwear Store are in stock and shipped from our UK premises. We dispatch all orders placed the same day (before 12pm) on a 2-3 day delivery service via Hermes.

If your order is urgent then we can arrange for a special next-day Royal Mail delivery.

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Please see's delivery policy.


Please see's returns policy.

Returns Address

7 Sullivan Close, Shefford, SG175SG, GB

Terms and Conditions

Please visit the main Terms and Conditions Page on the site for full details

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Please see's terms & conditions.