About

Cherished is a design studio focussed on the creation of luxury bridal and occasionwear hair adornments and accessories. It was established in 2011 by designer Abby Gadd, who wore nothing in her hair on her wedding day, and rather wished she had.......

Abby founded Cherished as an extension of her love of crafting and her passion for craftsmanship. Her inspiration comes from many sources - nature, art and architecture, literature, antique jewellery and vintage style - but prime among them are the motifs of early twentieth-century art and design. With a background as an historian, Abby’s painstaking design research is matched by her exacting attention to detail when making each piece.

Cherished's signature style is delicate and serene, but with a hint of the whimsical and irreverent. Abby creates timeless accessories that appeal to the eye but also to the sense of touch: texture is extremely important. The accessories also have a strong emotional pull and a wonderful heirloom quality. As Abby says "they look as if they might have been retrieved from an attic chest, or salvaged at a French brocante" yet they have the freshness and clarity of modern design.

Cherished's Nature's Diadem collection features floral and leafy forms inspired by the sinuous and organic lines of Art Nouveau. It showcases rich, textured metallics combined with sparkling Swarovski pearls and crystals in a soft pastel palette of pale pinks, silvery greys, blues and blush. It is luminous and textural, luxurious but natural. Many of the pieces have a sculptural quality; lush three-dimensional floral forms to sweep through the hair.

Each accessory is designed and handmade with tremendous skilll to be the most beautiful it can possibly be. The attention to detail and customer service is second to none. As Abby says, "We work very hard to make sure that all clients are confident in their purchase and delighted with their accessories. Many of our deisgns are customisable so that you can get exactly the size, shape and colour that you want. We will respond promptly and fully to any enquiry you might have about our products and our service."

Each piece is handcrafted in Abby's Sussex studio and comes beautifully presented in Cherished's keepsake boxes. The designs also make wonderful and unique gifts, something to be cherished and worn time and time again.

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