Welcome to By Alex. We are a small textiles company producing a range of homewares, gifts and ideas for your wedding day. Everything is lovingly designed by myself from my studio in Hertfordshire and handmade in Great Britain. My range includes Cushions, Tea Towels, Notebooks, Purses and Pouches, Bridal Bouquets, Buttonholes and many more treats and seasonal goodies, many of which can be personalised especially for you. My collections use a variety of fabrics that are designed by myself and also sourced from many British mills.

I find inspiration from my surroundings; My little country cottage studio, the great British weather, to the autumnal leaves and first spring flowers. These are what form the basis of my designs. Whether embroidered or printed, my designs and products are made with care, with every fine detail considered.

My handmade collection make beautiful gifts for family and friends that can be cherished for many years to come.

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Please see notonthehighstreet.com's delivery policy below.

Subject to availability, Alex aims to despatch your products in non-busy periods within 2 days of receiving your order. In busy periods, alex aims to despatch your order within 7 working days.

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Please see notonthehighstreet.com's delivery policy.


Please see notonthehighstreet.com's returns policy.

Returns Address

42 King Street, Tring, Hertfordshire, HP23 6BJ, GB

Terms and Conditions

Please see notonthehighstreet.com's terms and conditions below.

In addition to the notonthehighstreet.com standard terms and conditions policy.

Each piece of the by-alex collection is handmde. Please allow for slight variations in colour, detail and fabric.

All pieces should not be washed.

Alex takes every care to ensure that the descriptions and specifications of her personalised products are correct, but reserves the right to alter designs once the order has been placed, as every personalised product is made to order and specific to individual customers.

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Please see notonthehighstreet.com's terms & conditions.