button and blue | storefront | notonthehighstreet.com
luxury knitwear

Our Story

Playful, natural knitwear for little ones

BUTTON AND BLUE is a British knitwear brand that was founded in 2015 by designer and maker Amy Philip. Our knitwear is known for its high quality craftsmanship using the finest natural fibres and for its contemporary playful design.

Each piece in the label is handmade from a home studio in Brighton, using fine yarns sourced from West Yorkshire. Our garments are designed with little ones in mind and with great attention to detail. This makes our knitwear comfortable, fun to wear and made to last.

Button and Blue favours minimal, gender neutral design with playful details. With this combination of high quality craftsmanship and fun design, Button and Blue creates knitwear that parents want to dress their little ones in and that little ones love to wear.

Designer/Maker - Amy PhilipButton and Blue KnitwearButton and Blue in Red Magazine
Rainbow comforters and teethers


Having learnt to knit when she was young, Amy took up knitting again when she was pregnant with her eldest daughter in 2010. Disappointed with the knitting patterns available at the time, Amy began designing her own knitwear appealing to a more modern, design-led aesthetic. She opened an Etsy shop in 2015 and due to high demand, invested in a knitting machine to increase production. The first collection was awarded a Gold Award in the Etsy Awards 2016 and Button and Blue has gone on receive national press and to win the Best Small Business Award in the Handmade Awards 2018.

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    "Soooo cute and they were hand wrapped in a delightful little box which made them even more special."
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    Independent review

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    "Lovely, great colour, well made mittens which our grandson is wearing"
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    Independent review

  • "Love love love the packaging. Can't wait to get started!"
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  • "Such a pleasure receiving my kit! I hadn't followed a pattern since school but I managed it with your great tutorials!"
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Press Comments

"Amy's needles are always busy creating new super cute makes for the stylish babies in your lives.."
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Jan 2017

"Featured in The Independent's Top Ten Adorable Handmade Gifts For Kids"
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Dec 2017

"These kits would make perfect gifts for any mum-to-be, new mum or new grandparent."
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Nov 2017

"Since then, the Brighton based Mum of two has seen her business grow and has won awards for her designs.."
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Mar 2017


Knitting kits are shipped within 1 -2 days.

Please allow up to 5 days for our readymade knitwear to be made and ready to ship.

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Returns Address

31 Vine Street, Brighton, East Sussex, BN14AG, GB

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