Hi! I'm Jules, founder of Born Free & Me


Born Free & Me is a world of playful, quirky design that celebrates childhood and imagination.

My name is Jules and I started Born Free & Me in 2015 on a wing and a prayer. Too honest? It’s true. I didn’t have bags of money or a ready-made look book full of kick-ass designs to get things started, but I wanted my kids to see that anything is possible. So I got to thinking there could be other people out there like me too. You want your kids looking cute and comfortable, but you want a wardrobe with personality. You don’t want to copy, imitate or recreate. You want authentic. Quality is important and so is where it comes from.

So Born Free & Me began with all that in mind. Our designs tell stories of their own, ones of friendship, adventure, humour and uniqueness. Let’s teach our kids the art of discovery, the language of kindness and to grow into the adults that we want hang out with!

Thanks for joining the journey,

Jules x

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