Bake It Better | Storefront |
Matt Adlard dusting flour onto a surface

About Bake It Better

Online baking classes for all abilities, by best-selling-author, TV personality and pastry chef Matt Adlard

As a self-taught pastry chef, Matt Adlard knows how difficult it can be to advance a recipe from a rustic home bake, to something worthy of a professional bakery. He created Bake It Better 4 years ago, to pass on the tips and techniques he's learnt, and to demystify the complicated steps involved in many advanced recipes. He created a tiered approach to baking to help others improve their skills at their own pace, and build their confidence in the kitchen.

Buy a three, six or twelve month gift subscription for a loved one and they'll get access to two exclusive recipes each month, with full-length step-by-step online video tutorials from Matt Adlard. Plus they can access over 90 previous online classes for the duration of their membership, and they'll be invited to the private Bake It Better online community.

Bake It Better membership screenshots on tabletMatt Adlard trimming a pastry shellMatt Adlard leaning on a stand mixer

Like this partner?


  • "The way Matt explains the recipe and process is so easy to follow and understand. I love the format he uses."
    read more

    Nancy, Bake It Better

  • "I highly recommend you join - you will learn so much about baking, and meet enthusiastic bakers along the way."
    read more

    Katarina, Bake It Better

  • "Bake It Better is the best investment ever if you love to bake and want to expand your horizons and improve your skills."
    read more

    Sally, Bake It Better


Please see's delivery policy.


Please see's returns policy.

Returns Address

P O BOX 6945, 25116 Unit, London, W1A 6US, GB

Terms and Conditions

Please see's terms & conditions.