Amaura London | Storefront | notonthehighstreet.com
Eco-Luxury Candles

My Story

"My mission is to fill your home with a positive ambience that will enhance your mood and wellbeing, with my eco-luxury candles & diffusers"

Hello! I’m Sejal, the founder of Amaura London, an eco-luxury home fragrance range of candles and diffusers.

Over the past 7 years, I have developed a huge passion for wellness. When my mum suffered a life-changing stroke, my outlook on life changed. Since then I have focused on understanding self-care and wellness - this became a priority. This journey led me to discover the hidden toxins in our everyday products so I began making swaps to natural, non-toxic products.

As a candle lover, I was shocked to discover the toxic ingredients that go into making many candle brands. I didn't want this for my family. This led me to make my own candles, which I became hugely passionate about. I made it my mission to create a truly luxurious home fragrance range that not only looked stunning and smelt amazing but were made with ethically sourced ingredients and essential oils that really helped my family's wellbeing.

Amaura was born – blending a combination of the words ‘AMBIENCE’ AND ‘AURA’

Founder of Amaura London Sejal AssiPure Brass therapeutic candlePure Brass Metallic therapeutic candle vessel
Creating Hand Poured Candles
ECO-LUXURY

WHAT IS ECO-LUXURY?

Sustainable, luxurious & mindful and here is how my candles are consciously created.

MINDFULLY CREATED

- No harsh toxins or scent boosters

- Infused with mood-boosting therapeutic essential oils

- 100% natural coconut & rapeseed wax, providing over 50 hours of burn time.

- Cotton braided lead-free wick, providing a slow & clean burn without soot or carbon.

SUSTAINABLE

- Sustainably sourced paraffin-free wax

- Recyclable and biodegradable packaging & stationary

- 100% recycled & recyclable artisan hand-rolled vessels

- Up-cycle & repurpose your candle vessel again and again

LUXURIOUS

- Luxury metallic vessels coordinate perfectly with your home decor, uniquely crafted in pure brass, copper and stainless steel

- Complete with stylish lids to protect from dust settling on your candle’s surface

- Pair with our luxury coordinating eco-friendly diffusers

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Reviews

  • "Bought candles and diffusers as Christmas presents (and kept one for me!) and they went down a treat! Beautifully packaged and the quality is amazing! No more Jo Malone for us! Will be back!"
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    Sonal M

  • "I have bought 3 candles (Allure, Tranquility and Joyful) and an Allure diffuser. The quality of all were great. My favourite scent so far is Allure. The diffuser is honestly the best I’ve ever used. My Living room ceilings are high so normally diffusers don’t scent the room and I have to move them to a smaller room. But this one I get wafts of all the time. I love it! Will definitely buy more"
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    Tina P

  • "I bought two candles on recommendation from Lisa Snowden insta post, best decision, not only do they look beautiful but the scent is amazing. Great addition to my home. Thank you ?? Nighat"
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    Nighat

  • "Beautiful scents and gorgeous packaging! It’s so nice to know that the fragrances I’m using in my home aren’t damaging my health."
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    Rebecca

Press Comments

"Best Luxury Scented Candles: 15 to Splurge on in the name of Self-Care Calming Sandalwood, Amber & Lavendar Eco Luxury Candle. Like the sound of a soothing sandalwood, amber and lavender candle? Then this eco-friendly candle from Amaura London will be right up your street. It's a rich, sensual fragrance, with woody and herby undertones. Plus, by buying from Amaura, you'll be supporting an independent business."
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Oct 2021

Marie Claire

"Go Eco. It's easy being green with these sustainable home buys.... Eco-Luxury Candles and Diffusers from Amaura London"
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Jan 2021

Liverpool Echo

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Unit 8 Wates Way The Acres Estate, Bannury, OX16 3TS, GB

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