Amaura London

About

Consciously crafted, design-led home fragrance - created from a personal wellness journey to transform your space without compromise.

Hi, I'm Sejal, founder of Amaura London - a consciously crafted, design-led home fragrance brand creating refillable candles and long-lasting reed diffusers for the wellness-focused home.

Amaura London wasn't born in a boardroom. It was born from one of the hardest periods of my life.

Over a decade ago, my mum suffered a sudden, life-changing stroke. It shifted everything - my priorities, my perspective, and my relationship with wellbeing. I began exploring self-care in a deeper way, and through that journey I discovered the extraordinary power of scent to reduce stress, create calm, and transform how a space feels.

But the more I explored home fragrance, the more I uncovered something troubling. Many of the candles and diffusers I'd been burning in my home contained hidden toxins - synthetic fragrances, alcohol, paraffin, and petrochemicals that can pollute the air we breathe every day. I couldn't find anything that combined genuine luxury, conscious ingredients, and beautiful design. So I decided to create it myself.

Amaura London was built on one belief: that you shouldn't have to choose between a beautiful home and a healthy one.

Every product we make is hand-poured in the UK using carefully selected, low-tox ingredients. Our reed diffusers are alcohol-free and glycol-free, made with an eco-friendly base from renewable sources and blended with therapeutic essential oils — designed to deliver consistent, long-lasting scent for up to 6 months without compromising your wellbeing. Our candles are crafted in timeless, refillable metal vessels — designed to be kept, reused, and loved long after the fragrance is gone.

Everything is vegan friendly, cruelty-free, paraben-free and non-toxic. Every order helps us plant a tree.

Today, Amaura London is trusted by customers across the UK and has collaborated with brands including Nike, L'Oréal and IWC Schaffhausen. But the mission has never changed - to help you transform your home into a sanctuary, one scent at a time.

We're based in Hertfordshire and every piece is made with genuine care, considered ingredients, and a deep respect for the people and homes we're invited into.

Thank you for being here.

Sejal x