Alana Dazz

About

Just someone with a passion for arts, who loves selling online.

Beautiful things, thoughtfully chosen.

We believe the things we surround ourselves with should bring a little joy to everyday life.

Alana Dazz' story began with a love of beautiful design, creativity and the art of finding those special little things that make you stop scrolling and think, “I love that.”

Today, Alana Dazz brings together a carefully curated collection of jewellery, accessories, homewares and creative pieces - alongside original designs and products created by us.

Some pieces are discovered through carefully selected suppliers and creative partners. Others begin as an idea, sketch, colour combination or design in our own hands.

What connects them all is the same thing: we want to offer beautiful products with personality, character and that wonderful something that makes them worth discovering.

We are passionate about quality, responsible sourcing and exceptional customer care.

When selecting the suppliers and businesses we work with, we take the time to look for partners who share Alana Dazz values and demonstrate a genuine commitment to ethical practices, sustainability and responsible production.

We believe that where a product comes from matters just as much as how it looks.

Our aim is to work with socially responsible companies that care about their people, their products and their impact, so that we can bring you beautiful pieces we feel genuinely proud to offer.

And when we create something ourselves, we bring that same care and attention to every stage of the process - from the original idea and design through to the finished product.

Inspired by the wonderfully unexpected

Our inspiration can come from almost anywhere - the delicate wings of a butterfly, the shimmer of a dragonfly, the phases of the moon, a sky full of stars, birds in flight or the incredible colours painted across the sky at sunrise and sunset.

We love boho style, whimsical artwork, florals, patterns, tattoos, music and film. We love graphic design, colour and those unexpected combinations that somehow just work.

These influences naturally find their way into the things we create and the products we choose to curate.

Some days our inspiration is soft and dreamy.

Other days it's bold, colourful and a little bit rebellious.

Designed, discovered & curated - We don't believe everything has to fit into one particular style.

We believe your style should be your own.

That's why our collections bring together products we've discovered and carefully selected alongside designs I've created myself.

A delicate necklace can become part of an eclectic jewellery stack. A bold accessory can transform a simple outfit. A whimsical illustration can bring personality to a room. A pattern can inspire an entire creative project.

We love giving beautiful ideas a place to live - whether we've discovered them, designed them or helped bring them to life.

People matter - Behind every order is a real person, and we never want that to get lost in the world of online shopping.

We care about the experience from the moment you discover us to the moment your order arrives - and beyond.

We are committed to friendly service, careful attention to detail and treating every customer with the care we'd want ourselves.

For the beautifully curious people who appreciate the little things.

The colour of a sunset.

A beautifully drawn flower.

A piece of jewellery that catches the light.

A pattern that makes you smile.

A song that takes you somewhere.

A piece of art that you can't stop looking at.

A tiny detail that makes something ordinary feel extraordinary.

We are constantly discovering, designing, creating, curating and learning - and we're thrilled to have you along for the journey.

Mari (@Alana Dazz)