The home of thoughtful gifts

Cookies Policy

INTRODUCTION

By visiting this website with your browser settings adjusted to allow cookies, you are consenting to Notonthehighstreet Enterprises Ltd (“notonthehighstreet”) using cookies for the purposes outlined below in order to provide you with a fully functional user experience.

WHAT IS A COOKIE?

A cookie is a small text file which is downloaded and stored on your computer or mobile device by websites that you visit. Where cookie technology is not available, an anonymous identifier may be used instead. An anonymous identifier is a random string of characters used for the same purposes as a cookie.

Your browser accesses the cookie file only when you visit the website that generated it. This helps to ease your navigation by automatically logging you in and remembering things like your preferences and what’s in your shopping basket. Cookies allow sites like notonthehighstreet to deliver you a user personalised experience.

The information stored within any given cookie can only be accessed by the website that created it and cookies are limited to communicating only the information that you have disclosed to the site.

Cookies duration can be defined as either session based or as persistent.

  • Session (or Transient) Cookies are stored in your computer's memory for the length of your browsing session. They become inaccessible after the session has been inactive for a time and are automatically deleted from your computer when the browser is closed. They allow you to move from page to page without having to log-in repeatedly.
  • Persistent (or Permanent) cookies are stored in your computer memory and are not deleted when the browser is closed. They are used to keep your preferences for the website, so they will be remembered for next time you visit the website. They are also used to collect information about the numbers of visitors, the average time spent on a particular page and analyse shopping behaviour on the website. This information is used to find out how well the website works and where it can be improved.

WHAT COOKIES DO WE USE?

We use the following types of cookie:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping basket or make use of e-billing services.
  • Functional cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, showing you relevant recommendations on our product pages).
  • Analytical & experience testing cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it, and also to test changes to our user experience on some users. This helps us to improve the way our website works, for example, by ensuring that users can quickly and efficiently checkout.
  • Targeting/advertising cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website, the advertising displayed on it, and any external marketing we perform more relevant to your interests. We may also share this information with third parties (see list below) for this purpose.

The list below details the cookies used on notonthehighstreet. We have outlined who sets these cookies and their purpose. If the party reads something other than 'notonthehighstreet', these are our third party business partners who help us to enhance your browsing experience.

Category

Party

Purpose

Strictly necessary

notonthehighstreet

Notonthehighstreet uses cookies to enable some of the basic functionality that is required for customers to browse and shop (and for Sellers to sell) on our website, such as remembering which products they have added to their basket. The information collected through these cookies is only used for this purpose and is never shared or sold on to third parties.

Strictly necessary

Zendesk

Notonthehighstreet uses Zendesk to offer one to one customer support via live chat with a customer service agent.

Strictly necessary

Cloudflare

Notonthehighstreet uses Cloudflare to optimise performance and availability of our website.

Analytics & experience testing

Sitespect

Notonthehighstreet uses Sitespect to test and optimise our user experiences, and to introduce new features.

Analytics & experience testing

Google Analytics (including Universal Analytics and Google Analytics for Display Advertisers)

Google Analytics (GA) uses cookies (or, if applicable, anonymous identifiers) to collect data that helps us understand how people are using the site. We use this information to identify how and where we can improve the customer experience, and to help us determine where our ads will be most effective online. In cases where you are logged-in to our website, GA will also collect your User ID. This data is exported into our database, where it may be linked to previous browsing behaviour and personally identifiable information.

Analytics & experience testing

Sentry

Sentry monitors web applications in real-time allowing us to measure and monitor the performance of our applications and infrastructure. We use Sentry to capture page load times as well as request response time to ensure that we are delivering a high quality of service.

Functional

Rich Relevance

Rich Relevance uses cookies to track the activity of users on the site in order to help us provide the most relevant product recommendations to users based on the products they have previously viewed or purchased and the categories in which they have previously expressed an interest.

Functional

Elevaate

Notonthehighstreet uses Elevaate to allow Sellers to display sponsored product listings on our site. Elevaate uses cookies to track interactions with those listings, basket contents, and customer purchases.

Functional

Social Media plugins

Sites such as Facebook and Pinterest serve cookies in order to be able to share and discuss Notonthehighstreet’s products on social networks.

Targeting/advertising

Ometria

Notonthehighstreet uses tags by Ometria so that Ometria can tie users’ onsite behaviour to notonthehighstreet’s marketing notifications and to use said behaviour as triggers (for instance, for ‘Abandon Basket’ emails). Ometria uses cookies to collect data that helps us understand how users are using our site, and to help tailor our marketing activities accordingly. If you are logged-in to our site, the Ometria cookie will contain your email address.

Targeting/advertising

Sub2

Sub2 uses cookies to monitor site behaviour in order to trigger emails for opted-in customers when they perform certain actions onsite.

Targeting/advertising

Google Adwords, Microsoft Advertising, Facebook Ads, Pinterest Ads, Rakuten (LinkShare), AWIN, Conversant, IntelligentReach and RTB House, AppNexus and Oracle

Google Adwords, Microsoft Advertising, Facebook Ads, Pinterest Ads, Rakuten (LinkShare), AWIN, Conversant, IntelligentReach and RTB House, AppNexus and Oracle use cookies (or, if applicable, anonymous identifiers) to track our own paid advertising activity. We use the information collected by these cookies to help us determine where our ads will be most effective online. Each individual advertiser uses its own tracking cookies and the data taken is not confidential data or interchangeable.

Targeting/advertising

AdXTracking

AdXTracking uses cookies to help identify user behaviour in our App. The user behaviour identified includes: the Device ID used by a specific user and events in our App (including, without limitation, login and successful completion of the transaction). This allows us to make more effective decisions about targeted marketing (including the ability to segment users so that we can push relevant advertisements to them; and to more efficiently handle and optimise our mobile campaigns on social networks and the web.

SHARING WITH SOCIAL NETWORKS

If you use the buttons that allow you to share products and content with your friends via social networks like Twitter and Facebook, these companies may set a cookie on your computer. Find out more about these here:

https://www.facebook.com/about/privacy/

http://twitter.com/privacy

http://www.google.com/intl/en-GB/policies/privacy/

MANAGING COOKIES

If cookies aren't enabled on your computer, it will mean that your user experience on our website will be limited to browsing and researching; you won't be able to add products to your basket or buy them. To enable and manage cookies, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences.

If you have any questions on this policy, please Contact Us.

Last amended: 19 August 2020.