Strictly necessary

Not On The High Street

Not On The High Street uses cookies to enable some of the basic functionality that is required for customers to browse and shop (and for Sellers to sell) on our website and/or app, such as remembering which products they have added to their basket. The information collected through these cookies is only used for this purpose and is never shared or sold on to third parties.

Strictly necessary

Zendesk

Not On The High Street uses Zendesk to offer one to one customer support via live chat with a customer service agent.

Strictly necessary

Cloudflare

Not On The High Street uses Cloudflare to optimise performance and availability of our website and/or app.

Analytics & experience testing

Optimizely

Not On The High Street uses  Optimizely to test and optimise our user experiences, and to introduce new features.

Analytics & experience testing

Google Analytics (including Universal Analytics, GA4 and Google Analytics for Display Advertisers)

Google Analytics (GA) uses cookies (or, if applicable, anonymous identifiers) to collect data that helps us understand how people are using the site. We use this information to identify how and where we can improve the customer experience, and to help us determine where our ads will be most effective online. In cases where you are logged-in to our website and/or, GA will also collect your User ID. This data is exported into our database, where it may be linked to previous browsing behaviour and personally identifiable information. We may also collect crash reports from our app to identify and resolve issues.

Analytics & experience testing

Sentry

Sentry monitors web applications in real-time allowing us to measure and monitor the performance of our applications and infrastructure. We use Sentry to capture page load times as well as request response time to ensure that we are delivering a high quality of service.

Analytics & experience testing

Attentive

Not On The High Street uses Attentive to track and store analytics data to provide an optimised user experience.

Analytics & experience testing / Functional

Google Retail, Loop54

Google Retail Search and Loop54 collect search data on our website and/or app to inform our algorithm to make it more effective and accurate, as well as for personalising the experience for our users.

Analytics & experience testing

Hotjar

Hotjar is a technology service that uses cookies and other technologies to collect user data to improve the user experience and optimise the service. Hotjar cookies are stored in a user's browser and are used to analyse their behaviour and usability

Analytics & experience testing

Onesoon Limited t/a Adalyser

An analytics platform that is used to measure response to TV advertising.

Functional

GetFeedback

GetFeedback uses a functional cookie on our website and/or app to track whether visitors are new or returning users.

Functional

Social Media plugins

Sites such as Facebook and Pinterest serve cookies in order to be able to share and discuss Not On The High Street’s products on social networks.

Targeting/advertising

Ometria

Not On The High Street uses tags by Ometria so that Ometria can tie users’ behaviour on our website and/or app to Not On The High Street’s marketing notifications and to use said behaviour as triggers (for instance, for ‘Price drop’ emails). Ometria uses cookies to collect data that helps us understand how users are using our site and/or app, and to help tailor our marketing activities accordingly. If you are logged-in to our site, the Ometria cookie will contain your email address.

Targeting/advertising

Wunderkind

Not On The High Street uses Wunderkind to collect and process two types of information from users to our site via a cookie, tag and/or pixel: personally identifiable information e.g. email addresses and pseudonymous information e.g. User ID, mobile o/s advertising ID to enable us to tailor our marketing to user’s behaviours through targeted emails (for instance, ‘Abandon Basket’ emails).

Targeting/advertising

Google Adwords, Microsoft Advertising, Facebook Ads, Pinterest Ads, , AWIN,, and, TikTok, Snapchat, Taboola

Google Adwords, Microsoft Advertising, Facebook Ads, Pinterest Ads, AWIN, Conversant, and, TikTok, Snapchat, Taboola use cookies (or, if applicable, anonymous identifiers) to track our own paid advertising activity. We use the information collected by these cookies to help us determine where our ads will be most effective online. Each individual advertiser uses its own tracking cookies and the data taken is not confidential data or interchangeable.

Targeting/advertising

AdXTracking

AdXTracking uses cookies to help identify user behaviour in our App. The user behaviour identified includes: the Device ID used by a specific user and events in our App (including, without limitation, login and successful completion of the transaction). This allows us to make more effective decisions about targeted marketing (including the ability to segment users so that we can push relevant advertisements to them; and to more efficiently handle and optimise our mobile campaigns on social networks and the web.

Targeting/advertising

Targeting/advertising

AppsFlyer

AppsFlyer tracks and measures the performance of marketing campaigns in mobile apps. It provides insights into how users find and interact with the app, helping NOTHS understand user acquisition and engagement.