winifredj

About

Thoughtful Accessories, Timeless Clothing

WinifredJ is an independent British slow fashion and lifestyle label, with an emphasis on quality, longevity and timelessness. Qualities that all stem from our Devonshire roots, our work is created using archival William Morris prints that continue to inspire us today.

We operate from a small studio in our lovely Edwardian townhouse in beautiful Devon. Surrounded by parkland and neighbouring Dartmoor.

The brand was inspired by my grandmother 'Winifred' or Winnie to us. My grandmother was not a shopaholic or a collector of clothes. Winnie would have a couple of sewing patterns that would be reused year after year when she needed a new dress.

Winnie had never heard of the terms ‘fast' or disposable fashion. She never once threw something out because it required mending. She mended it and continued to wear it. I’ve devoted this brand to paving the way for a gentler, kinder way to shop.

If my grandmother was still alive and I tried to explain 'sustainable living' to her, she would simply call it 'living.