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Boscanova Coffee Scrub Bar

About Us

A WASH REVOLUTION. Cleaning Up The UK's Filth Problems since 2017.

Primal Suds is a small business started from a bedsit in Southampton by us, Andrew and Jen, out of a slow cooker turned soap maker back in 2017.

Today we’re still a small business only slightly bigger, just the two of us, producing, stamping, packing, boxing and all the other day to day tasks a family business entails. This however gives us the ability to produce all of our products with the care, quality and attention we originally set out to provide.

Sometimes in life the right people come along at the right time, this couldn’t be truer than when we met. We’d both separately arrived at pivotal turning points in our lives, that involved the total exclusion of negative factors, which in turn left us both with literally nothing, albeit a clean slate.

During the “recovery” process we took some time out, got healthy (physically and spiritually) learnt to make soap inspired by nature, with ecological and biological standards at the core.

We didn’t fancy going back to our old lives, or careers, so we turned our soap making hobby into a business, five years on we’re still here, enthusiastic as ever and proud to be a part of the eco movement.

Job Lot bars drying out.Boxes being packagedworking from home

Like this partner?


  • "Xabon: This soap is far from subtle, the scent will knock your socks off! Great when you want to feel refreshed and super clean. Like other Primal Suds soaps, it will also leave your bathroom smelling fantastic. Nice big block of utter heaven!"
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    Noel Stewart

  • "Fair One Dry Shampoo: I love this stuff! It gives my hair a lift between washes and with no build up and no nasty synthetic smell. Really easy to use and doesn't dry out my hair, which has happened with some spray can versions. A top product, even without all the eco credentials. Will defo buy again but it seems to be lasting forever so it might be a while!"
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  • "Primal Suds Black Soap: This soap is amazing. Smells wonderful and the smell lasts on my skin a while after my shower as well. Its exfoliating as well. I cant wait to test more soaps out."
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    Katie Armstrong

  • "NO BO Freshcobar: Love this little geezer! Great smell, lovely and zesty that lasts all day long (even after a brisk walk to work). Instantly converted from using aerosol ever again after using this! Already urging friends to do the same. And the li’l pouch that comes with is ideal for taking it with me everywhere I go. Can’t wait to sample some of the other scents!"
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Press Comments

"Natural, affordable and with a healthy dose of quirky attitude perfectly sums up Primal Suds"
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Dec 2020


All orders are shipped using recyclable and biodegradable packaging.

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Returns Address

Unit 19, New Forest Enterprise Centre, Chapel Lane, Southampton, Hampshire, SO40 9LA, GB

Terms and Conditions

Please see's terms & conditions.

Registered VAT No.: GB332998662