A multi award winning women owned, British dental brand merging efficacy with sustainability - little by little we are growing, organically of course :)
Starting out as an Organic distribution business it didn’t take our founder, Jayne Clark-Denyer, long to realise that natural and organic dental was light years behind where natural and organic skincare was in terms of efficacy and sustainability.
She couldn’t find any dental products that she would use herself or for her family. Dental that was truly as sustainable as it claimed whilst also cleaning and cleansing the teeth, gums and mouth as you would expect from any dental product. There was so much misinformation with regard to materials, ingredients and what would actually give you a good, dentist approved dental clean!
After a year of R&D we launched our first product, the Charcoal Bamboo Toothbrush towards the end of 2018. Shortly after that we launched our other products one by one and by late 2019 we were no longer distributing other brands due to the success of our own.
We work with the best manufacturers in China and the UK who work alongside us in partnership to make sure they are also committed to becoming more sustainable, if they are not already. Making sure they can provide truly renewable materials with as little impact on the earth as possible.
Our bamboo is FSC certified with germination taking place in Spring and Autumn.
Our bamboo is harvested at maturity and does not effect the Giant Panda’s delicate eco system, or that of any other wildlife. All our other materials, from our floss to our packaging, are made of the most sustainable materials possible whilst also being highly effective in our dental care. We want people to feel confident in the efficacy of the materials in our products whilst also being kind to the environment.
We have won awards in 2019, 2020 and 2021 with the likes of the Beauty Shortlist, Janey Love Platinum, Green Parent Magazine and we were also finalists in this years Natural Health Beauty Awards for Best Sustainab
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