Viva and Wild

A former flight attendant turned founder, I built my businesses around one simple idea: celebrating people properly matters. From eco glitter to greetings cards, my work is all about helping others gift with meaning, personality and joy.

Before I became a founder, I spent years in the skies working as cabin crew.

Just before Covid, I stepped into the world of sparkle and built Luminosity Glitter, an eco-friendly glitter brand. What surprised me most wasn’t just the demand, it was how people were buying it. Customers weren’t only using it for festivals or events; they were gifting it. Glitter sets were being sent for birthdays, bridesmaid proposals, care packages and just-because moments.

That shift sparked something bigger for me.

I realised I didn’t just love creating products, I loved creating giftable experiences. That’s what led me to expand into greetings cards and build Viva and Wild, combining thoughtful design with joyful, gift-ready sparkle.

As a founder, I’m passionate about building brands that feel personal, playful and meaningful. I believe even small moments deserve to feel special, and if a little sparkle helps, even better.