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Long Shot Drink

Taking our Long Shot

A British take on the latest US 'hard seltzer' craze

Wondering what all this ‘hard seltzer’ fuss is about? Don’t worry – you’re not alone. We’d never even heard of this new drinks concept until a chance trip to the US in 2019 – when we saw how massive this new drink really was. But what are they?

Simply put – hard seltzers are flavoured alcoholic sparkling water, and we absolutely loved what we had discovered. Unlike a sugary cocktail or an uninspiring ‘gin in a tin’, hard seltzers were light, refreshing and full of flavour. Just the thing we’d been looking to drink, but most were filled with artificial ingredients and fake flavours.

So we decided to quit our 9-5 jobs, and take a ‘long shot’ on our new idea, by creating our range of award-winning hard seltzers that worked for the UK market.

Long Shot Line-upAll natural Grapefruit JuiceLong Shot Founders - George and Hugo
Alcoholic Sparkling Water
Go on. Take a Long Shot

Small-batch. High quality

All-natural Hard Seltzers championing classic British flavours

Utilizing locally-grown UK ingredients and using only all-natural fruit juices for our flavours (never anything artificial) Long Shot offers that lighter option for the UK drinker. Not fazed by a tricky launch period (thanks Covid), we launched in May 2020, to bring something new to a more discerning generation – who still want to have a drink, but feel less of the guilt.

All our drinks are under 70 calories and cater to a wide range of dietary and health-conscious diets – being vegan, gluten-free, keto-friendly and low sugar.

Like this partner?


  • "Really nice clean flavour that cuts through the alcohol well. A good buzz off a couple of tins and don't feel to guilty"
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    Connor Stapley

  • "Fab hard seltzer, had loads of fruit flavour coming through! Excellent. "
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    Rachel Esker

  • "Great tasting, great look & feel (I love the textured can) & so easy to drink"
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    Tessa Champion

  • "Delicious, refreshing and natural. Much tastier and less artificial tasting than other seltzers I have tried."
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    James Hansell

Press Comments

"Long Shot is spearheading the hard seltzer trend...Free from anything artificial but are packed with refreshing flavour "
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Jun 2020

"The fruity, tart flavours are perfect for summer day drinking on long afternoons. The profile is mild but very enjoyable"
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Jul 2020

"Unlike most other hard seltzers on the market, Long Shot is made from all-natural, locally sourced ingredients. They're vegan, keto-friendly and gluten-free"
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Oct 2020

"Long Shot is one of the first British hard seltzer brands, cutting through the noise of the established American brands with ingredients nearly all sourced from within 20 miles of their manufacturer."
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Jan 2021


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