What if one of the golden buttons from Father Christmas’s famous red coat found its way into your home?
Our 34th Street Santa Button is a magical Christmas keepsake, created to feel as though it has travelled all the way from Father Christmas’s own tailoring workshop at the North Pole.
Beautifully made from golden metal, and embossed with the words ‘Tailored on 34th Street, North Pole’, alongside a tiny reindeer, this special button comes with its own story of Christmas magic.
According to an old North Pole legend, tucked away on 34th Street is a small tailoring workshop where the great red coat is lovingly cared for each year.
As Christmas Eve draws near, the tailors gather by lamplight to mend its seams, brush the delicate velvet, and check every golden button by hand. Only the finest buttons are chosen, strong enough to fasten Father Christmas’s coat against the cold on Christmas Eve night.
And every so often, when a button has faithfully completed its work, it is carefully removed and set aside. Never discarded or forgotten, but becoming a treasured keepsake of Christmas magic.
Each golden button arrives ready for you to decide how the magic unfolds.
Perhaps Santa Claus accidentally leaves it beside the fireplace while filling the stockings. Perhaps it appears amongst the presents on Christmas morning. Or perhaps it has been sent especially from the North Pole for someone who still believes.
It can be tucked into a Christmas Eve box, hidden for children to discover on Christmas morning, dropped into a Christmas stocking, or simply treasured when found, with thread still attached, as a little piece of Christmas magic.
And when Christmas is over, carefully put it away with your favourite decorations, ready to bring out again next December.
Because sometimes the smallest things become the most treasured family traditions.
