Bjb | Storefront |
Created Brilliance Created Gemstones and Diamonds

Our Heritage & Partnership

Bringing beautiful conscious choice brands to the market, who show sustainability and beauty can work hand in hand.

BJB have been in the jewellery and watch industry for over 40 years. Based in Hatton Garden - London’s finest jewellery district, all our passionate team of jewellery experts have extensive experience in the industry.

Created Brilliance is a British fine jewellery brand that prides itself on quality, affordability and sustainability.

We create beautiful, responsibly sourced jewellery using the finest lab grown diamonds at an affordable price. Lab grown diamonds are identical to mined diamonds, but have much less impact on the environment and are conflict-free.  

BJB are also bringing Jacques Lemans watches to the UK! Our partnership allows us the privilege to showcase these great watches with you and we hope you enjoy.

Jacques Lemans have a clear-cut philosophy: The best quality and manufacturing at an affordable price.

The Jacques Lemans company is a family-run business, one of the last remaining independent watch brands in Europe. The watches are simply outstanding due to premium manufacturing, absolute reliability, innovative techniques and stylish elegance.

The latest Eco Power Solar Collection from Jacques Lemans perfectly combines the use of latest solar technology, eco-friendly materials as well as classic design.

Women's Watch on WristCreated Brilliance RingsCreated Brilliance Ring

Like this partner?


Please note we can only send goods via Royal Mail Special Delivery due to the value.

View more

Please see's delivery policy.


Please see's returns policy.

Returns Address

B J B Ltd, 11-14 Kirby Street, London, EC1N 8TS, GB

Terms and Conditions

Please see's terms & conditions.

Registered VAT No.: GB231798840