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UpCircle was founded in 2016 by brother/sister duo Anna & Will. It all started with a cafetiere, and the question of what happens to coffee grounds when they're thrown away... 9 years later and UpCircle have saved over 400 tonnes of coffee grounds from heading to landfill alone! They now upcycle over 50 different by-product ingredients into their award-winning skincare, haircare, body care & more.
UpCircle is proud to be:
* High performing – with over 25,000 5* reviews, these are high-performance products
* Impactful – upcycling 50 different natural by-product ingredients with over 100kgs upcycled every day
* Certified – B Corp, Organic, Vegan, Cruelty-free, Dermatologically Approved, Plastic Negative
* Affordable – product RRPs start at £3.49 and gift sets all have a built in saving
* Inclusive – products are suitable for all ages, genders and skin types
Join the by-product beauty revolution today!



Bazaar loves this brand for its innovative upcycling of ingredients without compromising on results.
It’s deodorant wars in our house over this bergamot-scented refillable eco cream – we all want it! The corn starch helps mop up sweat without whiteness and, for sustainability, UpCircle is end-to-end eco with no compromises.”
This innovative brand repurposes by-products of the food and drink industry that would otherwise go to waste, and transforms them into quality skincare.
Take UpCircle, a B-Corp beauty company where rescued food is at the heart of every formula. What started as a way of giving coffee grounds a new lease of life has become a fully stocked range that is powered by upgraded, plant-based castoffs including date seeds, chai spices and olive oil.