MoochicBaby is the brainchild of two London mums who set up their label to design and manufacture a gorgeous range of soft and snuggly hand printed children's bedding and nightwear.

Tired of paying ridiculous prices for products that offered little by way of originality and quality in return, they were inspired to create their own original and vibrant collection.

Each item is handcrafted in India using traditional block printing techniques and is therefore completely unique. The block printing process is carried out by hand and therefore variations in the colour and print are natural and give each product its unique charm.

Moreover, all of their products are made with 100% pure cotton enhancing the snuggle experience!