Dedicated to British Craft and Creativity for Twenty Years

We’ve kept British craft and creativity alive by championing the UK’s best entrepreneurs. In a world of mass production, we believe protecting craft is now more important than ever.

Watch our 20th birthday film

Explore The 20th Birthday Collection

To celebrate turning 20, we’ve curated a collection representing the very best of British craft and creativity. These small brand Partners have played a pivotal role in our marketplace for the last two decades, championing craft and creativity in absolutely everything they do. From the extra-special touches added to every order, to their exceptional craft skills and attention to detail, discover why we’re so passionate about championing independent. 

2006-2011

Back in 2006, two women had one simple idea… To bring together the very best of British creativity and craft, all in one place. And, so our marketplace, Not On The High Street, was born.

Partner GG Biscuit Banner

Meet Ned from The Gluttonous Gardener

Since the very beginning, Ned has inspired our customers with his creative takes on botanical gifting. His grow-your-own kits and plants are beautifully presented in sustainable wood crates, all lovingly hand-packed by his London team.

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2011-2016

From hand-stamped jewellery to bespoke books, our marketplace continued to grow as we entered our first decade, offering up ever more exciting and innovative options from our quickly growing Partner community.

 

Partner Posh Totty Biscuit Banner

Meet Alice from Posh Totty Designs

With over 20 years of experience, Alice and her team of talented artisans make jewellery designed to last a lifetime. Each and every keepsake piece is handcrafted and hand-stamped to order, from their coastal workshop in Brighton.

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2016-2020 

In 2020, our customers rallied around to support our small brand community during the Covid lockdown, spreading joy to loved ones from afar with beautifully crafted gifts.

 

Partner CGL Banner

Meet Emily and Tony from Create Gift Love

Couple Emily and Tony are pioneers of sustainable craft. Everything is handcrafted from their workshop in the New Forest, using only sustainable materials sourced from the UK, plastic-free packaging and 100% renewable energy.

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2021-2026

As we enter our second decade, we’re more committed than ever to championing the UK’s best independent brands and keeping British creativity alive. We can’t wait to see what’s next… 

Partner Coy Biscuit Banner

Meet Esi from Coy Biscuit

With a background in illustration, Esi has spent years honing her craft. Every order is hand-iced and packed with love by her from her Manchester studio. You can even commission her to ice bespoke biscuit portraits of your friends and pets.

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If you’ve made it this far, we just wanted to say a big thank you to all our customers. Without you, none of this could be possible. You’ve helped keep British craft and creativity alive, supporting the UK’s best entrepreneurs and helping make so many dreams come true along the way.