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Claude and Co Unisex Childrenswear and Journals

A Little About Claude & Co

Unisex Clothing and Lifestyle Journals.

There are two sides to Claude and Co, fundamentally we are a brand. I design and develop unisex children and adult clothing in the UK and produce in a factory in Portugal. The brand being unisex came about really naturally.

My background working as a buyer for a high street retailer in the UK on gender-specific roles and departments often left me feeling there was a big gap. Unisex "newborn" clothing being white, or neutral is great - but not knowing the gender of your baby shouldn't mean you have to stick to monochrome and "expected" outfits. So I had a little fun with it.

Proudly alongside the clothing brand is our Linen Pregnancy to Five Year Journal. Wanting to design something unique and special was at the heart of the concept. I wanted a coffee table worthy book that has an heirloom feel to document special memories of childhood. I hope you think we achieved this with the first in the collection - Remembering These Moments.

Abi : Owner Claude and CoMini Me - Matching Claude Said SoMilking It - Remembering These Moments
Junior Design Award Winner Claude and Co

Our Awards

Junior Design Awards Best Unisex Fashion Collection 2019


WHO: Claude & Co Unisex Clothing

WHAT: A non-seasonal, unisex fashion brand for 0-4 years, featuring bold stripes, block colours, simple cuts and witty slogans that are brilliantly cool and funny. This year the label has launched its Part Of Something Sweaters, which donate £5 from every sale to the Meningitis Research Foundation which has close family significance to the founder.

WHY: This brand really resonated with our judges who loved the cheeky slogans (Milking it!) paired with soft cotton separates and traditional silhouettes brought up to date with bold grass green stripes. Time and time again, individual judges would pull out the pieces from this collection and call across the judging room “Have you seen this?!” The comments below sum up the love for the brand:

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Our Products


  • "Hands down, this is the best sweatshirt I have ever bought for both myself and the kids. Not only is it for a great cause, but the frantic is so soft and really good quality. I’ve worn it two days in a row and want o wear it every day! My baby would too, except his has food on it after a day’s use so is going on the wash ;) You do sweatshirts really well. Please design some more in different colours with same sweatshirt fabric supplier! X"
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  • "I have looked for a tasteful baby journal like this for quite some time now and I am so excited to have found one at last! I had a hard time choosing which colour way to go for but opted for the Ochre as it goes with my taste in decor. I want to be able to leave this on show to remind me to keep it up to date and it blends in perfectly. Its timeless and I just love that it’s bound in the linen fabric. Very nostalgic. The prompts are great and a useful tool to have. I have backdated our pregnancy"
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Press Comments

"Set up by ex-mainstream childrenswear buyer Abi Dakin after she could see the gap in the market for non-gender specific clothes and accessories for little ones, which she wanted to fill. The earthy colours, great quality soft fabrics and timeless styles make it one of our favourite new-ish kids’ brands for ages 0-4 years."
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Aug 2019

""I can’t cope. This is the brand of actual dreams. An incredible identity that hits the unisex retro nail on the head. The quality is outstanding as is the design and colour palette." Gemma Metcalfe founder of female empowering lifestyle store Mutha.Hood"
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Oct 2019


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