Unisex Clothing and Lifestyle Journals.
There are two sides to Claude and Co, fundamentally we are a brand. I design and develop unisex children and adult clothing in the UK and produce in a factory in Portugal. The brand being unisex came about really naturally.
My background working as a buyer for a high street retailer in the UK on gender-specific roles and departments often left me feeling there was a big gap. Unisex "newborn" clothing being white, or neutral is great - but not knowing the gender of your baby shouldn't mean you have to stick to monochrome and "expected" outfits. So I had a little fun with it.
Proudly alongside the clothing brand is our Linen Pregnancy to Five Year Journal. Wanting to design something unique and special was at the heart of the concept. I wanted a coffee table worthy book that has an heirloom feel to document special memories of childhood. I hope you think we achieved this with the first in the collection - Remembering These Moments.
Junior Design Awards Best Unisex Fashion Collection 2019
WINNER: GOLD BEST UNISEX FASHION COLLECTION
WHO: Claude & Co Unisex Clothing
WHAT: A non-seasonal, unisex fashion brand for 0-4 years, featuring bold stripes, block colours, simple cuts and witty slogans that are brilliantly cool and funny. This year the label has launched its Part Of Something Sweaters, which donate £5 from every sale to the Meningitis Research Foundation which has close family significance to the founder.
WHY: This brand really resonated with our judges who loved the cheeky slogans (Milking it!) paired with soft cotton separates and traditional silhouettes brought up to date with bold grass green stripes. Time and time again, individual judges would pull out the pieces from this collection and call across the judging room “Have you seen this?!” The comments below sum up the love for the brand: