Bijoux De Mimi logo
  • 1 YEAR ON NOTHS
Bijoux De Mimi logo

Bijoux De Mimi

About

The original colourful jewellery brand!

Bought to life in lockdown by our eighteen-year-old founder, Amelia, Bijoux De Mimi has become one of the fastest-growing jewellery brands in the UK without any external funding. With our hundreds of thousands of colourful jewellery-loving cult followers across social media, it didn't take long for the British press to stamp us as "Gen-z's favourite jewellery brand." Amelia received the "Highly Commended Brand of the Year 2021" and was second in line for the "Young Entrepreneur of the Year 2022." This was all down to the unique marketing strategy cultivated by our founder whilst bored in her bedroom mid-COVID, combined with our iconic pink and red starry branding. Amelia still designs all of the jewellery from our Notting Hill office, which is then packed and shipped to you with love by our incredible warehouse in Devon, even our information slips are tied with a bow!

Amelia & Trinny at our Kings Rd store
Pink & red for the win, always!
Our gorgeous gift wrap

Press comments

  • The Standard

    Best online jewellery shops from afordable to designer jewellery.

  • Hello

    How Bijoux De Mimi's 23-yearold founder turned TikTok's favourite jewellery brand into a £1m+ business"

  • "This 20-year-old entrepreneur shares the marketing strategy that helped her scale to $85,000 a month"