SO JUST SHOP

Award-winning sustainable lifestyle brand, supporting female artisans from some of the most vulnerable communities in the world.

Our products are handcrafted by female artisans from vulnerable communities, using traditional skills passed down through generations and applied to contemporary designs. As a social impact business, we prioritize both financial success and positive change. Every purchase directly benefits the artisans and their communities.

Founded by Jennifer Georgeson, with a background in international development, SO JUST SHOP was created to economically empower women. Studies show that up to 90% of a woman’s income is reinvested into her community, improving health, education, and well-being. However, many women still lack these opportunities.

Our platform enables women to gain economic freedom, reducing childhood malnutrition, increasing education access, and improving maternal healthcare.

Our mission: Lift 250,000 women and their families out of poverty. By ordering wholesale from us, you help make this vision a reality.