Mindful Brands

Alcohol Free for wonderful everyday moments

They say that most good ideas are the result of founders “scratching their own itch”, our story is no different.

Mindful Brand was founded in 2020 by Craig Hutchison and Maria Sehlstrom with a vision to enable all adults to be able to enjoy sophisticated drinks with or without alcohol.

It all began with CEDER’S non alcoholic alt-gin launching in 2018 in partnership with Pernod Ricard. It was one of the first non-alcoholic spirits to launch and was later on sold to the drinks company in 2020.

Today Mindful Brands offer a wide range of premium non-alcoholic spirits including CELTIC SOUL non-alcoholic whiskey, MARIE LAVEAU non-alcoholic rum, and SOLDADERA non-alcoholic tequila alternative to allow for all occasions and classic cocktails.

Never again should anyone need to settle for just a soft drink. Welcome to a new era of drinking!