A new underwear brand for men is on a mission to create an entirely new genre of clothing – the way Spanx did for women’s shapewear… Launched on Kickstarter, they became the most backed apparel project ever. Since then, the brand has sold 65,000 pairs to 25,000 customers in 73 countries and have been memorably featured on BBC’s Dragons’ Den.
- 4 YEARS ON NOTHS
JustWears
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About
The only underwear your balls deserve
JustWears was founded by designer and entrepreneur Yang Liu, who set out on a mission to radically transform the male underwear market.
After speaking to hundreds of men, they all told Yang the same thing; their underwear was not fit for purpose, it was underwhelming and it was letting them down. As a result, Yang came up with JustWears in order to bring together contemporary designs, next-generation fabrics and attention-grabbing innovation to the male underwear market, without compromising on sustainability or style.
As Yang herself says... “It’s funny how often you need an outside perspective to realise something’s up. Men’s underwear is long overdue for a serious upgrade and that's what JustWears is here for!”
Press comments
Another potential benefit to the style, [is] that they could help keep the testicles cool, which may be good for fertility.
Testicular cancer survivor... credits the underwear brand, JustWears, with helping him spot the disease early on.
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