Justine Louise

Justine Louise is a luxury British brand selling beautiful personalised knitted gifts made from the finest merino wool

Hi, my name is Justine and I have been knitting since I was seven years old. I completed a degree in Fashion Design with Knitwear at Central Saint Martins and went on to design childrenswear for various high street brands, including Marks and Spencer and Ben Sherman. Even though I enjoyed working for these companies and got the chance to travel to places such as Tokyo and the US, I wanted to design my own range.

So in 2010, I dug out my knitting machine from college and created my own brand - Justine Louise.

I design, make and sell knitted gifts for babies and children using luxury merino wool. Products include baby blankets, cushions and jumpers which can be personalised. I knit them on a domestic knitting machine and hand finish them. My range is fun, colourful, design-led, unique and contemporary. Merino wool is perfect for babies as it's both hardwearing and soft. It can also regulate body temperature and is great for sensitive skin.