Department Store for the Mind was born in 2015 from a twinkle in the mind’s eye of Sophie Howarth, co-founder of the School of Life, shaper of social policy at Number 10 and Curator at the Tate Modern.
We offer beautifully designed simple things that connect you more deeply with your inner self and enable you to touch the hearts and minds of others dear to you. We believe that the greatest adventure any of us can go on is the exploration of our own minds. Really getting to know ourselves is both wondrous and a little bit terrifying. Whether you, or your family and friends, are exploring ideas, changing direction, navigating different emotions or braving the wilds of imagination, it always helps to have the right supplies for the journey.
We take the complex and make it light and ticklish so you can feel, and share that toe tingling moment of rejuvenation. Our aim is to create objects that grow happiness and increase wellbeing, providing you with a more meaningful way of shopping.
We are grateful to you for visiting our store.