why shop with us

We could give you a million reasons (the original gifts, the ‘have to have this’ jewellery, the on-trend homeware...). But those are for you to discover, so we’ll start with our favourite three:

1) We champion creative entrepreneurs

Every time you shop with us, you'll help support some of the UK's best small creative businesses (more than 5,000 sell through our site — we call them our Partners).

2) We’re very picky

Each of our Partners are handpicked by our experts. Our products are unique, thoughtful and truly personal — not just personalised. That’s why with many of our products, you can customise the colour, font, style, material and add your own special message.

3) We pride ourselves on quality

Quality means a lot to us and our Partners. We want you to enjoy that ‘new love’ feeling for even longer, and give gifts that last.