Founded by leading manicurist and former elite model Kim D'Amato, award-winning, luxury eco nail brand PRITI NYC consists of fashion forward, innovative nail lacquers and luxurious treatments, housed in fully sustainable packaging.

The word Priti is derived from Sanskrit and means love and every nail lacquer shade is named after a flower, with each glass bottle stamped with Priti’s signature mint and rosemary logo.

PRITI NYC has to date been a cult brand that sells into over 800 stores in the US, stores such as the Anthropologie chains, ABC Home and Care, independents, spas and online in the US. Kim now sells in this fashion in over 20 countries. Kim D’Amato now brings to the wider market this unique line of high quality nail lacquers and treatments with her unique fashion point of view. The brand has also become a regular at New York and Paris Fashion Week, with designers entrusting her to create custom-collections and runway-worthy nail looks. Furthermore, PRITI NYC is a regular red-carpet favourite, and can be seen adorning the hands and feet of the world’s most notable A-list women, particularly during awards season including Anna Wintour’s infamous Met Ball.

The polishes are vegan, completely non-toxic, and are free of toluene, dibutyl phthalate, formaldehyde, formaldehyde resin, and camphor - all known carcinogenic ingredients.

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