"Lipstick shades that are bold and unusual, in a word, street style. Her brand is called MDMflow and inspiration unusual, Hip Hop" - Vogue Italia
At 18, marching to the beat of her own hip-hop soundtrack, studying Pharmacy at Portsmouth was swiftly replaced by a place at London College of Fashion to study Cosmetic Science instead. Think formulating foundations, eyeshadows and blushers in the day and working at luxury beauty retailers in the evenings. Yet every spare minute between the lab, library and luxury counters was spent thinking about building a beauty empire.
Fast forward four years, Florence turns 22 and MDMflow is born. MDMflow is an accumulation of all of Florence’s obsessions; the colours black and gold, hip hop, beauty, fashion and science. The brand sits in the post 90s era, with a heavy influence of the mid 90s-00s glamour that comes from the hip hop culture.
MDMflow started with handmade lipsticks using the latest colour technology, going on to create the decade’s great mascara according to the beauty experts. Critically acclaimed and loved worldwide the story is far from over, in fact, it’s only just began...