In Bloom London carefully designs inspiring lingerie pieces which celebrate femininity and protect nature. Our lingerie line cares for the earth providing the materials, for the people who transform materials into beautiful garments and for the women who wear them like second skin. In our collections we use organic cotton and tencel (an amazing textile made of sustainably managed wood). All our products are made with expertise and care in France.

Our primary inspiration is women, we thrive to create undergarments which accompany women in their everyday adventures and never let them down. Our designs embody a modern take on a romantic vision of natural beauty. They also have impeccable fit and support to be discreet, comfortable and beautiful in any situation. All our textiles and trimmings are certified Oeko tex 100 which is the highest quality certification in textile. This combined with our pure organic cotton make our products hypoallergenic.

Wrap yourself every day in beautiful, sustainable and comfortable lingerie pieces, and feel inspired, empowered to achieve your own dreams. We believe in you, join us, care and inspire!

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