Frugi personalised pyjamas

About Frugi

Gorgeous organic children’s clothing…made for any adventure!

Born from a desire to find clothing to fit over their son’s cloth nappy; founder’s Lucy and Kurt’s dream was to create organic children’s clothing that kids would love to wear, but more importantly to do it as ethically as possible...

“We design clothes that children love; it seems obvious, but we make children’s clothes especially for children, not mini adults!

Whatever we do we want to do the very best we can...that’s why our clothing had to be organic and ethically sourced; because it’s better for everyone - from the farmers who grow our cotton to the children who wear our clothes.

Our aim is for kids to choose Frugi clothes when they get dressed in the morning because they love the way they look and more importantly they feel comfy wearing them, that’s why we use super soft organic cotton, it’s much kinder to children’s skin.

Happy farmers, happy children, happy planet!”

Frugi is proud to be an ethical business; they are certified by the Soil Association and GOTS and donate 1% of their turnover each year to charity through their Little Clothes BIG change project.

Kurt & LucyMagic Number TopsFroogli Comforters

Like this partner?

Our Products


Please see's delivery policy.


Please see's returns policy.

Returns Address

Unit B, Hornsby House, Wheal Vrose Business Park, Helston, Cornwall, TR13 0FG, GB

Terms and Conditions

Please see's terms & conditions.