Welcome to the
DON'T GIFT GUIDE
Gift fewer, gift better with our
small biz marketplace
This Christmas, we're on a mission to help the nation gift better – and thanks to our talented small businesses, mis-gifting is a thing of the past. It's *extra* special prezzies only from now on.
GIFT FEWER
First up, discover how to gift like a pro with our research-backed tips.
Top gifting tips
Top gifting tips
TOP GIFTING TIPS
81% of Brits have lied about liking a gift – awks. Thankfully, nobody needs a poker face come Christmas morning with these *top* tips for gifting better.
Know your audience
Research shows the worst gifts are ones that don’t fit someone’s taste or interest. Gift better by showing that you know them. Or…
Ask them
33% of people would rather you ask them what they’d like. It’s a good job we’ve got prezzies for literally everything – from beekeeping to baking.
Don’t gift
Apparently, 84% of people feel obligated to give a gift – but only 26% of Brits say they expect a gift in return. In doubt? Don’t gift.
Spare their storage, gift so them
Tip: Make it useful
Think experience gifts, fave food and drink or something they’ve said they need or would use.
Tailor it to
their taste
Food or drink? Find something they *actually* like – and make it special.
Want to know what the most mis-gifted prezzies are? Course you do.
The most mis-gifted
The most mis-gifted
THE MOST MIS-GIFTED ITEMS
55,393,286 people received something they didn't appreciate last year – yikes. Wanna meet the worst offenders?
8,675,361 socks
50% of socks also ended up shoved at the back of the drawer, never to be used. Sob.
Give better socks4,495,006 mugs
The reason these mugs missed the mark? They didn’t match existing decor or the recipient’s taste. Oops.
Give better mugs6,113,208 bath products
36% of smellies were regifted, too. People said poor-quality products, disliking scents and generic-feeling gifts were to blame.
Give better bath productsGIFT BETTER
Feeling inspired to gift better? Get ready to find tons of inspo – from gifts for kids to the hard to buy for.
Gifts for him
Gifts for him
GIFTS FOR HIM
Considered design, nature-inspired gifts, drinks with a twist – discover innovative kinder-to-the-planet pieces that won't go to waste.
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PERSONALISED PREZZIES
FOR THE SPORTS LOVER
FOR THE FOODIE
Gifts for her
Gifts for her
GIFTS FOR HER
"Omg, I love it" – her words on Christmas morning when she opens one of these unique gift ideas. Think handmade accessories, one-of-a-kind craft kits and dreamy jewellery.
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MADE FOR HER
CRAFT KITS THAT WOW
GIFTS SHE WON'T RETURN
Gifts for kids
Gifts for kids
GIFTS FOR KIDS
Discover true creative, boredom-busting pieces for the kid who has everrrrything. Watch their eyes light up.
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IN THEIR OWN LEAGUE
A BETTER BOOK CLUB
HOURS OF FUN
Advent calendars
Advent calendars
ADVENT CALENDARS
Coffee from the UK's best roasters, wine, bath bombs… This year, open a different kind of advent.
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A CREATIVE COUNTDOWN
SMALL BIZ SPOTLIGHT
Want to see more?
Explore advent calendarsStocking fillers
Stocking fillers
STOCKING FILLERS
Proof the best things come in small packages? These pocket-sized treats are original, creative and budget-friendly – aka the *ideal* stocking fillers.
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WINTER WARMERS
SUSTAINABLE STOCKING HEROES
SMALL BUT MIGHTY
Looking for more inspo?
Explore stocking fillersExplore secret Santa giftsExplore kids’ stocking fillersChristmas decorations
Christmas decorations
CHRISTMAS DECORATIONS
From lovingly handcrafted baubles to meaningful hand-stitched bows, we're *big* believers new decorations should tell a story. (But it helps if they look pretty, too.)
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KIND-TO-THE-PLANET PICKS
NOT JUST ANY OLD BAUBLE
MADE WITH LOVE
Jewellery gifts
Jewellery gifts
JEWELLERY GIFTS
For an *extra* special gift, treat them to some joyful jewellery that's so them. Think celestial-inspired designs, personalised pieces, pearls and more.
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STATEMENT JEWELS
SPARKLE SEASON
JOYFUL JEWELS
Food & drink gifts
Food & drink gifts
FOOD & DRINK GIFTS
Our small businesses always think outside the box with food and drink gifts. Case in point? A Sunday roast hamper and personalised pasties. Willy Wonka, eat your heart out.
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NOT YOUR USUAL TIPPLE
FOODIE HEAVEN
GREAT GOURMET GIFTS
Christmas Eve
Christmas Eve
CHRISTMAS EVE
Take new traditions to the next level with hand-painted designs, treats made just for them and original activities for the night before.
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MAGIC-MAKERS
SPECIAL DELIVERY
Gifts for the hard to buy for
Gifts for the hard to buy for
GIFTS FOR THE HARD TO BUY FOR
You know the ones. Luckily, the creative minds of our small businesses have come up with some failsafe gift ideas for even the pickiest of pals.
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GIFT THE UNEXPECTED
FOR WELLNESS WARRIORS
Get cosy
Get cosy
GET COSY
Cosy textiles, creative candles and warming drinks that bring all the merry and all the bright… Welcome to Christmas cocooning – Not On The High Street style.
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COMFORT AND (LOADS OF) JOY
BATHTIME BUT BETTER
Festive entertaining
Festive entertaining
FESTIVE ENTERTAINING
From festive gatherings to Christmas Day lunch, we've got tons to wow guests – from moreish drinks to unique glassware. Bring on the party.
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YOUR FEAST IS SERVED
FRIENDSMAS MUST-HAVES
Experience gifts
Experience gifts
EXPERIENCE GIFTS
From the family member who has everything to your BFF – treat them to a memory-making experience gift. (Plus, you save on wrapping paper.)
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GIFTS THEY WON'T FORGET
SOMETHING TO LOOK FORWARD TO
Looking for more inspo?
Explore ExperiencesCan’t decide? Try…
OUR CHARITY GIFTS
We’ve teamed up with 3 charities – Mind, FareShare and Crisis – to create a meaningful gift idea. These products don’t *actually* exist – but instead represent charitable donations.
