AMAIA is an exquisite, vintage, timeless and affordable clothing brand based in London. Amaia offers a wide range of clothes and accessories for children from 0 to 10 years old. Amaia's stunning children’s clothing collections are designed by its owners Amaia from Spain and Segolene from France.

Amaia first opened in Fulham in 2004 and moved to Chelsea the following year. Since then, Amaia has established itself as one of London's leading child's fashion shops with a loyal and devoted clientele from over 20 countries.

Amaia and Segolene's collections have been delighting clients with their unique style, commitment to quality and passion for dressing children. They take inspiration from a traditional way of dressing children, and they adapt it to today’s world.

AMAIA's collections blend subtle colours and bright prints with retro flair and trendy cuts to make everyday wear pieces as well as dressy garments for special occasions.

As busy mothers living in central London, Amaia and Segolene understand all too well the value of high quality, attractive and sophisticated clothes for babies and children.

Their range of clothes is complemented by Amaia's stunning accessory collections including shoes, hair accessories, jewellery, baby gifts, swimsuits and tights.

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