Not Before Tea is based around the Adventures of Sherb and Pip story books, written by 11 year old Henry Patterson (now 12).
Henry liked stories about the sweets and games his parents and grandparents enjoyed as children, so he based his book and products on their childhood memories. He called his business Not Before Tea, which is what grandmas always say when children ask for sweets!
Most of the products are made at the Not Before Tea studio, situated in a little Bedfordshire village. The products are all designed by Henry and beautifully illustrated by children's artist, Becky Down.
The products are enjoyed by adults and children alike, who become enchanted by the characters and stories.
In 2016, Not Before Tea launched a range of nursery decor, baby wear and new baby gifts.
The creativity that Henry has shown developing this brand has been widely recognised: he was awarded The One To Watch at the Great British Entrepreneur Awards and more recently was profiled in the prestigious Forbes Magazine. Henry was the youngest person ever to be interviewed on CNBC's breakfast business show Squawk Box and also appeared on The One Show with Richard Branson.