Max Made Me Do It is a creative, illustration led brand, well known for its established Personalised Letter Print range for children & luxury greeting cards.
Having had a successful 15 year long career as a textile designer for the fashion industry, MMMDI was founded by me Carol Maxwell while on maternity leave with my first son Max.
I found myself itching to draw all his new toys and baby gifts, I started playing around with the illustrations and trying them out as greeting card designs, before I knew it I had the beginnings of my first greeting card range, 'The Original Collection'. At this time, lots of my friends were having babies, so rather than gifting the usual baby grows and soft toys, I started creating the Letter Print range.
I had a firm belief that they made for extra special gifts, something the parents would love and their babies and kids could keep for years to come.
It took about a year to create that collection but 5 years later, it is still my most popular range of prints.
The business has continued to grow from there, as did our family. It has been hard at times, juggling ill health and early motherhood but I think my long standing experience in design, love of illustrations and my sometimes brave yet sensitive approach to colour has been integral to MMMDI's success.
Inspired by my children, family life and nature, MMMDI is a platform for me to illustrate and paint all that I love and I'm so thrilled that this is now what I do full time.
My obsession for beautiful interiors and my passion for creating a striking home is also a driving force for the business and a constant source for new ideas and collections.
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16 Dartmouth Road, London, London, SE233XU, GB
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