Wild Swans

Wild Swans is a London based boutique, offering the best new season styles and trends from contemporary Scandinavian brands.

Wild Swans is a London-based boutique, offering the best selection of contemporary Scandinavian Women's Fashion, Accessories and Beauty.

Established by Danish founder Caroline Van Luthje in 2006, the brand's name comes from the fairytale ‘The Wild Swans’ by Hans Christian Andersen. It perfectly describes the elegantly curated range of clothing and lifestyle products - which all have a touch of edge in their design. Wild Swans was the first retailer in the UK to introduce brands like GANNI, BAUM & PFERDGARTEN and many more to the market, and the selection of designers is constantly evolving.

The brand offers a curated edit of their products on Not on The High Street. To shop the full range of Womens Clothing, Accessories, Beauty and Lifestyle products. Their beautiful boutique has been based in Chiswick, London for nearly 20 years.