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Inspired by eclectic design from far and wide SWYC is a jewellery and accessories line by London Designer Charlotte Holmes. The brand has a big emphasis on personalisation and since launching in 2014 the product range has expanded from jewellery into accessories such as embellished scarfs, personalised bags and baskets; and most recently branching in to the world of interiors with a selection of wall hanging weaves.

SWYC began with a vision to create pieces that have character, are refined by their detail, and distinguished by their design. We launched with a distinct collection of personalised necklaces called the SWYCH collection, the brand has grown with this founding vision at heart. SWYC is the brainchild Charlotte Holmes a design professional and antique enthusiast. Charlotte draws inspiration from antique fairs across the UK alongside her frequent travels abroad. It is there where she observes and absorbs local cultures & crafts, and hunts out regional hidden treasures where her aptitude for design with personality, and her inclination to steer away from all things mainstream has manifested in the work she produces today.

The SWYC collection highlights Charlotte's unique style and creativity, inspired by bloggers, street fashion and worlwide vintage finds. The personalisation element ensures no two items are the same and you receive a unique item, custom made to order at an affordable price.

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