Pretty Post | Storefront | notonthehighstreet.com
Very nice stationery for very nice people

About Me

Pretty Post is on a mission to bring back snail mail, appreciate the analogue, and encourage you to put pen to paper.

Hi! I'm Zoe

Pretty Post is made for stationery addicts, by a stationery addict.

Formed out of my love for cards, paper goods and all things analogue and snail mail, I wanted to create tactile things for paper lovers.

London born and bred, I'm a mum to a very opinionated boy. I'd love to say he helps pack your parcels, but unless I bribe him, there's no chance.

I set up my first business six years ago, so that I could be at home when he needed me, and show him that being a mother doesn't mean you don't have to leave your passions behind. Quite the opposite, I can mum, run two businesses, have a social life, and sometimes I get to sleep too! (turns out you can't do everything though, you should see the state of my kitchen).

When I love something, I consume it. I always wanted to make stationery and always regretted not doing a graphic design degree, so I spent years learning everything I could about it. I now work from my home studio in North London, surrounded by stacks of notebooks, piles of paper, and an ever increasing indoor jungle.

Zoe Hot foiled cardspretty post

The Story So Far

How Pretty Post was born

Pretty Post has been a seed in my brain for about 15 years. Probably longer. I have ALWAYS made stationery.

Long before I was making a living out of it I was making cards, decorating envelopes, hand lettering on anything that stood still. Going all out on invitations, stroking notebooks and collecting pens like they were going out of fashion.

After my son was born I couldn’t face the idea of leaving him in nursery to go back to a job I loathed. So I bit the bullet and and the idea of a business started to form.

I spent a year looking at prototypes and trying to get funding. I applied for a start up loan, but somewhat insanely refused it and decided to crowdfund instead. I set up a Kickstarter to seed Pretty Post - with people who loved the idea as much as I did . It was a massive success and I smashed the target in six days. And from there, Pretty Post was born!

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Reviews

  • "These cards are all excellent quality. I love the range you’re sent; there’s a lot of variety and nothing’s overtly gendered. What’s really great is that many of the designs can be used for more than one type of occasion. It’s been so useful to have them on hand, as soon as my supply starts to dwindle I wouldn’t hesitate to repurchase."
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    Dominique

  • "Gorgeous cards and have saved my ass sooooo many times. It’s so brill not having to think about buying cards & every recipient has LOVED them ??"
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    Lauren

  • "My friends and family don’t know how lucky they are - these cards are so hard to part with! Something in this box for everyone and not having that middle of the night ‘it’s mother-in-laws birthday tomorrow!!’ panic is priceless. Beautiful quality with lovely envelopes too - thank you, Zoe!"
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    Alison

  • "These cards are not only beautiful but so useful. Everyone I've given them too has loved them. If you're guilty of grabbing a supermarket card on the way to a party then this is for you!!! ??"
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    Laura

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