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Pretty Post
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About
Pretty Post is on a mission to bring back snail mail, appreciate the analogue, and encourage you to put pen to paper.
Hi! I'm Zoe
Pretty Post is made for stationery addicts, by a stationery addict.
Formed out of my love for cards, paper goods and all things analogue and snail mail, I wanted to create tactile things for paper lovers.
London born and bred, I'm a mum to a very opinionated boy. I'd love to say he helps pack your parcels, but unless I bribe him, there's no chance.
I set up my first business six years ago, so that I could be at home when he needed me, and show him that being a mother doesn't mean you don't have to leave your passions behind. Quite the opposite, I can mum, run two businesses, have a social life, and sometimes I get to sleep too! (turns out you can't do everything though, you should see the state of my kitchen).
When I love something, I consume it. I always wanted to make stationery and always regretted not doing a graphic design degree, so I spent years learning everything I could about it. I now work from my home studio in North London, surrounded by stacks of notebooks, piles of paper, and an ever increasing indoor jungle.
How Pretty Post was born
Pretty Post has been a seed in my brain for about 15 years. Probably longer. I have ALWAYS made stationery.
Long before I was making a living out of it I was making cards, decorating envelopes, hand lettering on anything that stood still. Going all out on invitations, stroking notebooks and collecting pens like they were going out of fashion.
After my son was born I couldn’t face the idea of leaving him in nursery to go back to a job I loathed. So I bit the bullet and and the idea of a business started to form.
I spent a year looking at prototypes and trying to get funding. I applied for a start up loan, but somewhat insanely refused it and decided to crowdfund instead. I set up a Kickstarter to seed Pretty Post - with people who loved the idea as much as I did . It was a massive success and I smashed the target in six days. And from there, Pretty Post was born!