MADFITT

ANYONE | ANY WAY | ANY PLACE #STRETCHYOURLIMITS

MADFITT is founded by two fitness enthusiasts - Maddie and Malcolm. Maddie is a professional textile designer, creating all of the unique MADFITT designs in-house in Edinburgh, whilst Malcolm’s family has a long history of textile retailing. Both are keen gym-goers and in their spare-time Malcolm loves lifting weights and Maddie plays field hockey.

Resistance bands are one of the fastest growing trends in gym and home training due to their versatility, effectiveness and low cost. However, it was a shame that all the bands we could find were boring, plain in colour or simple patterns. We wanted to create something that was fashionable, bold, high-quality and that made people happy - whilst they sweated of course!

So we launched MADFITT, a range of patterned vegan friendly resistance bands designed to complement your fitness outfit, put you through your paces but also put a smile on your face. They are first and foremost a training accessory but also a fashion accessory. As much as we love our products, what is most important to us is that fitness is available to any one, in any way and in any place.