Artisan British handmade bag designer.
Ismad London was born when its founder, Isabelle Martial, fell in love with handcrafted leather goods she discovered on her travels around the world.
On this journey, she fell in love with the vibrancy of the markets and was in awe at watching artisans at work.Originally born in France, Isabelle moved to London and had a dream of working for herself and that she did. Ismad London started off as a small stall in Camden Town and now through hard work and dedication, we now have our own family run workshop where our designs and visions are brought to life by our team of artisan. Still today, all our collection has been lovingly handmade by using traditional 1000-year-old techniques by our skillful artisans. Our leather takes months instead of days to cure and no two of our products the same. Each one of our leather products have been lovingly handcrafted and they are as unique and individual as the people who buy them.
Perfectly imperfect, Ismad London leather will be your companion for life.
-- ISABELLE MARTIAL
The team go on a mission to find vintage gems and new trends a la mode to create the collection you see today. We travel far and wide to find new inspiration but our main love and influence is vintage, and you will see a hint of this in our designs.
If we find a hidden gem on our travels, we look at what we like and give it a refresh to create a design which reflects modern day style but with that Ismad London twist of uniqueness that you won’t find anywhere else.
When you purchase one of our bags you will be part of the ‘new vintage’ Ismad generation it’s now up to you to create your own story and adventure which will mean that maybe yours will end up in a vintage shop someday!