Ferrar | Storefront | notonthehighstreet.com
Ferrar Hetty tiger with child

About us

Enchanting design led fellows to ignite the imagination in small and big people alike.

Ferrar was founded in 2018 by Kerry Ferrar, a British designer with a love for detail and the natural world.

After spending many fantastic years living and working in London, Kerry, her husband, and her three young children left Stoke Newington, for rural Suffolk. A graphic designer by profession, Kerry continued working, and alongside her day to day work became more drawn to the environment, and bringing that into her design.

Inspired by long summer days building dens, hunting in the long grass for insects, and pond dipping, the first of the Ferrar products - Newton the newt - was designed for her children.

In a world full of technology, Ferrar encourages the simplicity and joy of childhood and imagination, by creating lifelong companions to be taken on untold adventures.

Toddler reaching for Hetty TigerKerry, founder of Ferrar, on the beach with her dogs. Eric elephant with postcard
Ferrar handmade hand embroidered

Our ethos

We are award winning British designer/makers who value our planet.

Everything in the Ferrar collection is designed and handmade in Suffolk. Our products appeal to design conscious adults who value the importance of sustainability and provenance. We've worked very hard to source fabrics that fit our ethos, and use Oeko-tex and GOTS certified linens and cottons, and super soft stuffing made from recycled plastic bottles. Our packaging is made from recycled paper, is recyclable and reusable.

We first launched our brand at the AW/18 Top Drawer Event. We were chosen for the Spotted Area, for up and coming new brands, and were shortlisted for the awards.

In 2019 we won a Silver Junior Design Award for Best Toy/Gift brand, and this year we were shortlisted for the Junior Design Award Award for Best Eco brand.

We're regularly mentioned on Instagram, and have recently been featured in Country Living magazine.

Like this partner?


  • "Ordered Newton. He arrived at speed. Cannot tell you how he just made me smile and smile. I am thrilled with this purchase. He is magically soft, beautifully made, huggable, lovable. I even left a little breathing hole open in his wrapping - he's that kind of Newt. After Christmas, I will be buying a few more of his friends to keep 'on hand'. Highly recommended."
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    Lucy L

  • "I love Prudence! She’s perfect for my new grand-daughter! Beautifully made...and so great to be supporting a small local business. Thank you!"
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    Sandra M

  • "Beautiful set of mini Ferrar animals, perfect for baby gifts. Thank you x"
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    Chloe H

  • "We bought little Prudence for our 9 month old as a Diwali present. She is gorgeously soft and perfect for her little hands to squeeze. We’d definitely recommend and hope to buy more keepsake toys from Ferrar too."
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    Georgina B


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