Element24 is a UK based horological micro-brand, started by two friends and industrial designers; Ben & David.
We decided to design and manufacture our own line of watches as a creative outlet, frustrated by the consumer drive to minimise costs at the expense of quality. All materials specified are designed to last. And so a project that started out as purely fun, quickly gained momentum when we thought; why don’t we just make them?
We offered the watches on Kickstarter to help crowdfund the initial stock. The campaign was a great success and we gained some great support from new friends, and even without a large marketing push we succeeded and our micro-brand was born. Since then we have sent Element24 watches across the world, enjoying success through word of mouth. If you have one of our watches, the chances are that you will get asked where you got it. All the watches are designed from scratch by us in the UK and engineered to last.
Ultimately, we hope you enjoy wearing our watches as much as we enjoy designing them.
Ben & David