what ted wore | storefront | notonthehighstreet.com
Flat lay of four folded t-shirts

About Us

Colourful, cute and comfy embroidered clothing and accessories for kids.

My name’s Lucy and I’m the founder of kidswear brand What Ted Wore - a Bristol based fashion label that specialises in embroidered clothing and accessories for toddlers and young children. I’m a 32 year old, Bristol based Mama with a love of chips, stripes and rosé spritzers.

Toddler Ted is a little blonde babe with the biggest smile you’ll ever see and a ridiculous collection of tracksuits.

With an emphasis on colour, cute slogans and most of all fun, What Ted Wore aims to provide little ones with items of comfy clothing that can be worn with just about anything.

Each item of clothing is designed in Bristol and carefully machine embroidered in the UK (Margate to be precise!).

Milk Teef sweatshirt and founder of What Ted WoreRainbow and monochrome Milk Teef sweatshirtGolden T-shirt
Milk Teef T-shirt
Embroidered clothing

Our packaging

All of our packaging can be reused and/or recycled!

Anyone else love a bit of packaging? Hands down one of my fave bits to do when starting up What Ted Wore! As a brand we're working towards using packaging that is as eco friendly as possible. All packaging can be recycled, but I'd love it if it could be reused first (especially the tissue paper!)

All orders are wrapped in wax free tissue paper (made from recycled paper) and fixed with a branded, uncoated (no lamination sticker (which means it can go in the recycling). A thank you note (made from 100% recycled paper) is included, and then delivered with your order in a brown paper envelope.

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Returns Address

32 Bedminster Road, Bristol, BS3 5NY, GB

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