All flibberty products are designed to capture children’s imaginations, to offer open-ended play and discovery, to present a challenge, be long lasting and most of all-great fun! Flibberty products contain real tools that work, are sourced wherever possible from within the UK and are designed to have minimal packaging.

Jo and Kay, founders of flibberty, are educational specialists. Kay is also Forest School Leader and Jo is a textile designer. Both were involved in introducing Forest School to Shropshire over 10 years ago. Their work with children in the outdoors continues to be the inspiration for flibberty. 'We are constantly in awe of children, they truly have brains the size of planets! We must never underestimate them and make sure they have a wonderful, stimulating and inspiring childhood, full of adventure and discovery.'

We came up with the idea for the ‘Den Kit’ in 2008 to encourage our own children and their friends to spend more time in the great outdoors. Delighted with the overwhelmingly positive response, we developed a range of outdoor play kits and started selling them at local shows: flibberty was launched! We took the huge step to have a stand at the Country Living Christmas Fair in Islington in 2009 and it paid off, as we were contacted by the BBC and invited to appear on the new High Street Dreams TV show in 2010. Since then flibberty and the Den Kit range have gone from strength to strength… although we are still making our Den Kits by hand in our little shed!

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