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Quarter Gin


Spirits are too strong and finally we've created something that is just right

Back in late 2021, co-founders Fabian and Rohan started to do some digging and discovered that with spirits, in terms of ABV it was either ALL or NOTHING! So we decided to shake up the spirits industry and create the first quarter strength spirits brand.

We decided to work with the best in the business (Anthony our master distiller) and turn the concept of gin on its head. The gin guild are busybodies and claim to be called a gin our spirit must be over 37.5% ABV. These rules were created centuries ago and who said they were right?

We wanted to show them that using the exact same production method we could distill and craft the first 12% gin. Quality was paramount so we got to work tinkering in our distillery. 10,000 juniper berries, 1,000 oranges, 100 grapefruit peels and 60 liquids later we've done it!

Gin 1Gin 2Gin 3

Our Impact

Quarter 4 Quarters

We donate a 1/4 of profits from each bottle, to a different charity in each Quarter of the year. This means, we can spread the love to those that need it most, when they need it most. Quarterly charitable partners so far, have included the Ukraine Refugee Appeal, Pakistan Flood Relief, Earthquake relief in Turkey & Syria.

1% For The Planet

We’ve only got one planet and we want to do our bit to help protect it. We not only want to support our environment, but also the awesome people that inhabit it.

We donate one percent of annual sales to the ‘1% for the planet’ organisation, which is a non-profit that fights to tackle climate change.

Like this partner?


  • "Absolutely love this gin, a great drink to have at anytime especially for us during midweek!"
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  • "I typically find spirits pretty strong so tend to steer clear from cocktails. I tried a few of the zero spirits and they all lacked flavour. This Quarter gin is perfect. "
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  • "This has now replaced my regular gin and tonics. It’s so light and refreshing. Love the citrusy hit and waking up fresh in the morning."
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  • "Perfect for a weeknight G&T without the guilt. Love how low calorie it is and I don’t wake up with a fuzzy head in the morning!"
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Press Comments

"The future of spirits "
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Mar 2022

The Independent

"Quarter strength alcohol is taking the industry by storm "
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Jan 2023

Daily Mail

"Slower drinking, a gentler buzz and maximum flavour"
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Dec 2022

Evening Standard

"The modern way to do moderation "
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Jun 2022

Daily Mail


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