Jolivur | Storefront |
London Gold Jewellery Brand

About Jolivur

Timeless and fairly-priced jewellery for exceptional humans.

I first started this jewellery business as a way to cope with my PTSD. Reliving my trauma everyday while being a functional human in society was a lot to carry. I wanted to get financial freedom and create a life of my own. With barely any money in my bank account, I took a leap of faith and opened this jewellery store.

And here we are now. Growing little by little, with a lot of sweat, a huge amount of love and a few tears (sometimes). Jolivur brought more freedom and joy into my life than I could have ever hoped for. All of this because of you - exceptional human beings who supported me with my business venture.

I carefully crafted my jewellery with a balance of quality, safety, durability and affordability in mind. I wanted to make premium jewellery with accessible prices for you. I also wanted you to have a safe space you can trust to find accessories you can wear with pride - giving you that faith in yourself to go out in the world and create a life of your own.??

Marilyne x

Gold Ear partyPearl hoop earringsScrew closer studs
Jolivur jewellery

Our Materials

Long-lasting pieces

Every piece of Jolivur jewellery is made from sterling silver and coated in a thick, shining layer of 14k gold. Solid gold jewellery is expensive, so we’re doing the next best thing – curating high-quality materials to craft our modern designs, without sacrificing style, durability, quality or timelessness.


Keep your jewellery away from sweat, water and harsh chemicals. Clean them by buffing gently with a dry cloth.

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Our Products


  • "Absolutely gorgeous earrings!! The delivery was fast, they're easy to put on and the quality is great :)"
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  • "These earrings were exactly what I was looking for, they arrived so quickly and are beautiful. Thank you!"
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  • "Beautiful, dainty jewellery delivered promptly"
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  • "This ring is forever on my finger. Perfect size and exceeded my expectations of craftsmanship. Such a special treasure."
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Press Comments

"Jolivur bridges the gap between luxury price tags and mass-produced styles that break and tarnish - and they do it well."
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Jun 2022


"Bye.. spending a small fortune. No compromises on quality. No big price tags. Jolivur trailblaze in the industry."
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Apr 2022

Condé Nast Traveller

"Striking a beautiful balance between luxury and affordability, so that every human can own fine jewellery."
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Mar 2022

Glamour UK



No unnecessary extras. No packaging for the sake of it. Major brands in our industry use excessive packaging which goes directly to waste. We want to do things differently – so we keep our packaging to the minimum, which also means minimal shipping fees for you. Because we believe that looking and feeling good shouldn’t cost the earth.

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Please see's delivery policy.


Please see's returns policy.

Returns Address

Flat 17, Handley House, 13 Hornchurch Road, Uxbridge, England, UB10 0YN, GB

Terms and Conditions

Please see's terms & conditions.