East End Best Friend

Welcome to East End Best Friend! Founded in 2012 by me (Jessica) and my sidekick Roxy, I design and make stylish dog products that look like they belong in the contemporary home; the sort of durable dog accessories that every dog - and every dog owner - would be proud to show off.

I had been making quilts and cushions for friends and family for years when Roxy joined the family from Battersea Dogs & Cats Home in January 2012. Roxy quickly commandeered one of these quilts as her own and it wasn't long before a stylish dog bed was designed especially for her and Hackney-based East End Best Friend was born.

Handmade dog toys were our next focus and with Roxy's rough and tumble style of playing, they had to be tough.

We continue to develop our range of contemporary dog beds, unique dog toys and stylish dog accessories and Roxy still road tests every new East End Best Friend design. Nothing reaches the shop floor without her approval.

We hope you enjoy browsing our products and find something that’ll bring you and your dog hours of joy and happiness together.

Jessica (& Roxy)