British Babies

Eco-conscious unique baby gifts

Mum of three and military wife, Willow, created British Babies to help give her a sense of identity in between being a mum and married to the Army. Several years down the line, it's blossomed into a successful venture.

‘I am one of many women who often find themselves at home with young children and losing their sense of identity a little. Especially as a military wife where many decisions are often are out of your control – where your next posting will be, how long for, when your partner is next away.

With the help of fellow spouses, I gained the confidence to put my plans in action. I have entrepreneurial blood with all my family members owning their own businesses. So it wasn’t particularly daunting. I had plenty of retail and business management experience – thus British Babies was born!

We have signed the military covenant and donate 10% of our ‘military’ prints to a charity called Little Troopers, who support children with serving (British Forces) parents.’